DR. WILKINSON'S

DR. WILKINSON'S

DR. WILKINSON'S

DR. WILKINSON'S

The original rejuvenator and wellness resort of Calistoga, Dr. Wilkinson's Backyard Resort and Mineral Springs has had a rejuvenation of its own. Featuring completely renovated rooms, a beautifully re-imagined spa and an all new on-site restaurant promising guests that wellness is a totally immersive experience.

Street-side neon

Hand-painted

Original property signage, c.1952

Original property signage, c.1952

Original property signage, c.1952

Updated combination wordmark with revised letterforms

Updated combination wordmark with revised letterforms

“Thin” style revision to elevate and modernize

“Thin” style revision to elevate and modernize

Final logotype

Final logotype

Logotype progression and final wordmark, 2020

Logotype progression and final wordmark, 2020

Logotype progression and final wordmark, 2020

The original Dr. Wilkinson’s neon sign is iconic for the town of Calistoga, however it’s seen many changes over the years, not always for the better.

For the street-facing signage, we decided to keep the iconic neon and integrate the refreshed branding and tagline into the built-in frames beneath.

The only hiccup? The town felt the butt-crack line in the logomark was a bit edgy and asked for us to scale it back a bit.

The backyard was created as a way to bring a relaxing, communal space in between the two halves of the original property.

The backyard was created as a way to bring a relaxing, communal space in between the two halves of the original property.

The backyard was created as a way to bring a relaxing, communal space in between the two halves of the original property.

Before

After

Before

After

Before

After

Before

After

Logomark nicknamed “Lucy”

Logomark nicknamed “Lucy”

Logo lockup and tagline design

Logo lockup and tagline design

“House of Better” bar and restaurant on premises

“House of Better” bar and restaurant on premises

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