Dr. Wilkinson's
The original rejuvenator and wellness resort of Calistoga, Dr. Wilkinson's Backyard Resort and Mineral Springs has had a rejuvenation of its own. Featuring completely renovated rooms, a beautifully re-imagined spa and an all new on-site restaurant promising guests that wellness is a totally immersive experience.
Street-side neon
Hand-painted
The original Dr. Wilkinson’s neon sign is iconic for the town of Calistoga, however it’s seen many changes over the years, not always for the better.
For the street-facing signage, we decided to keep the iconic neon and integrate the refreshed branding and tagline into the built-in frames beneath.
The only hiccup? The town felt the butt-crack line in the logomark was a bit edgy and asked for us to scale it back a bit.
