Brand identity and campaign direction for the launch of South Australia's mysterious new player in the wine industry.
Client: The Hidden Sea
Photography: Dean Schmideg, Matt Gorton
Video & Sound: Oscar Zabala, Ryland Blackinton, Raymond Marte, Beecher LaFrance
The fossil of a 26 million year old whale lays buried beneath the alluvial soil of the Hidden Sea vineyards. It provides a natural and unique filtration system, perfect for growing grapes of award-winning wines.
The brand mark finds a guiding force in the spirit of this whale and its continued contributions to the ecosystem.
Screen-printing the design directly to the glass adds a textural quality to each bottle.
The bottle design directly mimics the wine itself. Extremely detail-oriented in some aspects and starkly minimal in others, all while relying on the relationship between the two to create a unique experience.
In order to communicate the mystique and the essence of The Hidden Sea's origin, a short film was created and played through social channels and at all events sponsored by the brand.