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THE HIDDEN SEA

Inspired by the culture and history of the Chicago White Sox, 35th & Shields is the private streetwear brand of the team sold exclusively in their team store. 

Client: The Hidden Sea
Photography: Dean Schmideg, Matt Gorton
Video & Sound: Oscar Zabala, Ryland Blackinton, Raymond Marte, Beecher LaFrance

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The fossil of a 26 million year old whale lays buried beneath the alluvial soil of the Hidden Sea vineyards. It provides a natural and unique filtration system, perfect for growing grapes of award-winning wines.

The brand mark finds a guiding force in the spirit of this whale and its continued contributions to the ecosystem.

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Screen-printing the design directly to the glass adds a textural quality to each bottle.

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The bottle design directly mimics the wine itself. Extremely detail-oriented in some aspects and starkly minimal in others, all while relying on the relationship between the two to create a unique experience.

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The fossil of a 26 million year old whale lays buried beneath the alluvial soil of the Hidden Sea vineyards. It provides a natural and unique filtration system, perfect for growing grapes of award-winning wines.

The brand mark finds a guiding force in the spirit of this whale and its continued contributions to the ecosystem.

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