HULUWEEN

Maybe you’ve noticed. 2020 has been a complete trash factory. So sitting down in front of your TV and screaming at the top of your lungs couldn’t possibly come at a better time. 

In Hulu’s third installment of “Huluween” we sought to explore the congruence of humor, horror and healing. Yes, we just implied horror movies and healing. That’s the kind of year it’s been. 

With unique, hand-drawn illustrations and animations, we brought a level of fun and levity to a theme that is usually reserved for being spooooooky. This evolution of the traditional Halloween imagery brought about a playfulness we could all use more of right now.

Partner: Hulu Brand Team/GreenHouse
Animation: Brent Bates

Client: Hulu
Deliverables: Brand, identity, animation, campaign

For the month of October, Huluween takes over the home screen on all Hulu apps. One might even say it "possesses" it.

Although the Huluween campaign is generally fun and light-hearted, there is an underlying theme of catharsis through screaming. Perfect for 2020.

"Huluween Sans" — A custom display typeface developed to terrify and delight.

Custom type (trick or) treatments

Hulu Originals GIPHY sticker collection created to celebrate the release of each spooky new series debuting during Huluween.
From top to bottom: Bad Hair, Book of Blood, Helstrom, Monsterland

Each major sponsor has a custom slate designed to fit within the campaign.
2020 had enough scares, so these are designed to be raw, quirky and funny.