Event identity design for Toyota's off-roading influencer campaign held in Cape Lookout, Oregon. Tacoma drivers (and general daredevils) were brought to a pop-up hotel campsite for a weekend to get wild and document the process.
Client: Toyota / Saatchi LA
Photography: Chris DeLorenzo
What good would an influencer retreat be without a ton of photos and videos to document the events for the thousands upon thousands of followers they brought along?
There is a ton of symbolism loaded into the sasquatch icon used throughout the identity.
The beast himself represents the Pacific Northwest location of the event. The "peace" fingers represent unity, humor and also have a nod to the wild totem rabbit and, of course, the skull face represents adventure and fearlessness—all elements that perfectly summarize the experience at Cape Lookout.
If you're going to utilize social media and creative influencers, you might as well have a little fun with it.