THE BOOK OF LIFE

THE BOOK OF LIFE

THE BOOK OF LIFE

THE BOOK OF LIFE

Branding, illustration, lettering, font design and marketing created for this Mexican Day of the Dead-themed animated film.

Branding, illustration, lettering, font design and marketing created for this Mexican Day of the Dead-themed animated film.

Branding, illustration, lettering, font design and marketing created for this Mexican Day of the Dead-themed animated film.

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In the process of designing an international campaign for a film with a release this expansive, a typeface was created so that all media in all countries would stay within the precisely designed confines of the rest of the marketing materials.

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The font, known as “El Skeleto,” maintains a hand-drawn quality while still being very clean and functional when paired up with the digitally rendered characters.

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SERVICES
Branding, Illustration, Typeface Design

ART DIRECTION
Neri Rivas

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©2018 CONTINO
BUILDING BRANDS WITH BLOOD, SWEAT AND TEARS.

©2018 CONTINO
BUILDING BRANDS WITH BLOOD, SWEAT AND TEARS.

©2018 CONTINO
BUILDING BRANDS WITH BLOOD, SWEAT AND TEARS.

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