LEGENDS RISING

LEGENDS RISING

LEGENDS RISING

Branding and illustration for a documentary series following six of the world’s most prominent players in the League of Legends esports universe.

Branding and illustration for a documentary series following six of the world’s most prominent players in the League of Legends esports universe.

Branding and illustration for a documentary series following six of the world’s most prominent players in the League of Legends esports universe.

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Focusing in on some of the biggest names in the League of Legends world, this documentary series takes a look behind the scenes at who each player is and the history they bring to the spotlight.

For each player, a separate identity was designed to help reference their location, their personality and their playing persona.

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Many of the players battle a duality of roles in life. Their superstar nature is often the result of an unsuspecting “real” life.

Humanizing these young superstars is the primary focus of this series, so a combination of familiar environments contrasted against illustrated title frames and snapshots of home life perfectly exemplifies what it takes to become a legend.

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Expressive letterforms throughout the series is a cornerstone to communicating the story as a whole.

A custom typeface was developed to help enhance the raw, energetic line strokes of the logotype.

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"Legends Rising" custom typeface

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SERVICES
Branding, Illustration, Typeface Design

CLIENT
Riot Games

ART DIRECTION
Andrew Conti
Casey Britt

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©2018 CONTINO
BUILDING BRANDS WITH BLOOD, SWEAT AND TEARS.

©2018 CONTINO
BUILDING BRANDS WITH BLOOD, SWEAT AND TEARS.

©2018 CONTINO
BUILDING BRANDS WITH BLOOD, SWEAT AND TEARS.

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