HOTEL TACOMA

HOTEL TACOMA

HOTEL TACOMA

Event identity design for Toyota's off-roading influencer campaign held in Cape Lookout, Oregon.

Event identity design for Toyota's off-roading influencer campaign held in Cape Lookout, Oregon.

Event identity design for Toyota's off-roading influencer campaign held in Cape Lookout, Oregon.

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There is a ton of symbolism loaded into the sasquatch icon used throughout the identity. The beast himself represents the Pacific Northwest location of the event.

The "peace" fingers represent unity, humor and also have a nod to the wild totem rabbit and, of course, the skull face represents adventure and fearlessness—all elements that perfectly summarize the experience at Cape Lookout.

There is a ton of symbolism loaded into the sasquatch icon used throughout the identity. The beast himself represents the Pacific Northwest location of the event. The "peace" fingers represent unity, humor, and also have a nod to the wild totem rabbit. And of course, the skull face represents adventure and fearlessness. All elements that perfectly summarize the experience at Cape Lookout.

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SERVICES
Brand Identity, Illustration, Apparel Design, Product Design, Consulting

PARTNERING AGENCY
Saatchi LA

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©2018 CONTINO
BUILDING BRANDS WITH BLOOD, SWEAT AND TEARS.

©2018 CONTINO
BUILDING BRANDS WITH BLOOD, SWEAT AND TEARS.

©2018 CONTINO
BUILDING BRANDS WITH BLOOD, SWEAT AND TEARS.

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